FEMVERTISING, OR FAUX FEMINISM?
What is the impact on the fight for women's rights when advertisers use feminism in marketing campaigns, but fail to live up to the ideals?
Many companies using feminist messaging in their marketing are poor examples of these ideals internally (paying millions in lawsuits for discrimination against women, or perpetuating unrealistic beauty standards.)
This not only creates an illusion of progress, it cheapens the movement by giving it lip service. This site was built to expose it, and educate consumers and marketers alike on the impact of femvertising. Read more about this site.
All femvertising campaigns fall somewhere on a spectrum between LIP SERVICE (a marketing gimmick that exploits the feminism narrative without taking real action) and LEGIT (when a campaign and the company behind it actively support the women’s rights movement.)